Pure, Nourishing Ingredients
Mijo shampoo base formula
Purposeful Ingredients
Purified Water: Solvent - dissolves and distributes ingredients.
Aloe barbadensis (Aloe Vera) Leaf Juice: Soothes, hydrates, calms scalp.
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Nature-based Cleansers:
Cocoglucoside - made from glucose (sugar) and coconut oil fatty alcohols, it is a mild cleanser that stabilizes foam and is gentle on scalp.
Shea Butteramidopropyl Betaine - made from shea butter (plant fat) it provides gentle cleansing. It moisturizes, conditions and supports the skin barrier
Sodium Cocoyl Apple Amino Acids - made from coconut fatty acids and apple amino acids, it is mild, gentle to skin, provides good foam and maintains moisture.
Sodium Cocoyl Isethionate - made from coconut fatty acids, it provides gentle cleansing, moisturizes, conditions and supports skin barrier.
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Propanediol - made from the fermentation of corn sugar, it is a humectant which attracts moisture and boosts preservative efficacy.
Panthenol - madę from a corn fermentation process, it is moisturizes, strengthens hair, adds shine and soothes the scalp.
Glycerin - a product of plant oil fermentation, its a humectant that hydrates, prevents dryness and draws moisture to hair and scalp.
Simmondsia chinensis (Jojoba) Esters - made from hydrogenated jojoba oil, it mimics natural oils, prevents buildup, conditions and adds shine.
Xanthan Gum - made from the fermentation of sugars, it increases viscosity, stabilizes and improves texture.
Sclerotium Gum - made from fermented fungi, it increases viscosity, stabilizes formula and improves texture.
Cetyl Alcohol - made from coconut oil, it is an emollient that softens, smooths, stabilizes and adds body.
Biochelate - made from copper ions stabilized with chelating agent it is used to bind metal ions, prevents buildup and stabilizes.
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ECOCERT Preservative
Geogard Ultra - made from naturally derived gluconolacctone and sodium benzoate as broad-spectrum protection against microbes and to extends shelf life.
NATURAL EXTRACTS
HYDROLYZED VEGAN PROTEINS
Baobab protein - One of the strongest natural hair repair proteins, baobab protein is extracted from the seed of the upside-down tree of Africa. This powerful mix of hair-loving amino acids enhances damage recovery, conditions and nourishes your hair.
Jojoba protein - Highly effective in repairing and conditioning damaged hair, jojoba also brings out the shine and luster of your hair.
Kale protein blend - The combination of Kale, Carrot and Lemon proteins is jam-packed with vitamins and antioxidants for added softness, shine and loads of volume.
Milk Protein - The highly nutrient rich protein is a fantastic breakage-prevention agent. It improves elasticity and strength to make your hair easier to comb.
Oat Protein - Creates a silky smooth feeling on hair and skin. Benefits dry and damaged hair and may reduce the appearance of frizz and flyaways.
Phytokeratin Protein - A combination of hydrolyzed proteins from wheat, corn and soybeans this complex mimics human hair amino acids. Enhances moisture and conditioning to increase strength and elasticity.
Quinoa Protein - Quinoa works both to improve color uptake and retention while at the same time encouraging damage repair with conditioning.
Rice Protein - Enhances natural highlights of blond to light brown hair while adding shine and volume. Also helps decrease tangles.
Silk Protein - Creates a protective silk barrier adds luster, body and manageability.
ACTIVE VEGAN INGREDIENTS
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