FOR PEOPLE MAINSTREAM BEAUTY FORGOT

Mijo® is for those whose hair and scalp have been ignored, irritated, or underserved by conventional products. We deliver salon-level performance with radically clean, fragrance-free, plant-powered formulas. No toxins, no shortcuts. Just results you can trust.

  • Nourishing vegan extracts and proteins shampoo

    Plant-powered

    Clean, effective ingredients you can trust.

  • Irritant-free shampoo

    Irritant-free

    Fragrances, sulfates, petroleum-based ingredients, phthalates, formaldehyde are all potential irritants which is why we don't use them.

  • Fragrance-Free

    Gentle on sensitive scalps, 100% uncompromising.

  • Sustainable

    Sustainable

    ECOCERT is one of the highest levels of certifications for organic and sustainable ingredients worldwide. Our preservatives and most of our ingredients are ECOCERT.

We see you.

  • You read every label.
  • You've been burned by false promises.
  • You want hair care that actually cares.

So we made something better.

Read Our Full Story

About Us: The Full Story

Mijo® Hair Care was created for those with sensitive skin, ingredient concerns, and high standards—people often overlooked by mainstream beauty. After years of allergic reactions and false promises, founder Debi Gonzalez Seligmann used her background in science to craft truly clean, fragrance-free formulas that deliver real results.

Named after the Spanish term of endearment “Mijo”—meaning “my dear”—our brand stands for care without compromise.

We never compromise - on care, safety, or performance.

No shortcuts. Just results. No fragrance, no sulfates, no silicones, not toxins.

Crafted in small batches using mindful, science-backed ingredients.

Mijo® is a word of love. A promise of care. This is haircare made with intention, so you never have to settle again.

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  • custom shampoo products

    Amazing!

    Great custom product to address my individual needs. The shampoo is moisturizing, but still light weight and a great first step to my hair styling routine.

    Ellen D

  • biodegradable shampoo

    Wonderful!

    This shampoo gave my hair new life after the first wash! The proteins in the shampoo gave my wavy hair the structure it was craving and has provided a lot of softness and shine. It’s a wonderful product and I wish I knew about this brand sooner. It’s a hidden gem.

    Alexandra

  • shampoo phthalate

    Incredible!

    This is an incredible hair shampoo! I love that it’s made from all natural ingredients that are safe and healthy for your hair and skin! And, it makes your hair soft, shiny, and manageable without weighing it down. I highly recommend it!

    Diane L.

  • cruelty free

    Best shampoo ever!!

    Best shampoo ever!!! My hair feels clean and thicker too.

    Jackie D.

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Ready for hair that loves you back?

Mijo® - My dear, your best hair days are still ahead.